data vs. insights

“Why” Matters: Data vs. Insights

In my internet wanderings this week, I came upon a Fast Company article from ancient history (2011) from design firm, Method. The theme was parallels between standup comedy and innovation. I like a good analogy article, but a few of their points resonated on their own. Specifically, they relate to the idea of data vs. insights:

Data Does Not Replace Insight

You Can’t Test Your Way to a Decision

Know Your Audience, Then Ignore Their Advice