Define the values, messaging, and identity that will be your brand's calling card with consumers
Create profiles of your key buyers, and use them to improve marketing, sales, and other functions
Optimize the sequence of touchpoints that drive awareness, interest, and desire for your specific offering
Assess key metrics like brand awareness, reputation, and positioning; utilize findings to drive results
Tailor your offering, messaging, and creative to be effective in reaching Hispanic, African American, and other diverse audiences
Clarify the problem, build an approach to solve it, discern key insights, and form an actionable, effective strategy
With well over a decade of marketing and sales experience, John is a seasoned problem-solver. He translates your needs, challenges, and goals into concise briefs that get to the heart of the issue. Then he conducts tailored research that clarifies the relevant attitudes and behaviors of your consumers. Finally, he delivers key insights and actionable strategies that get business results. He makes sure to educate and transfer skills, leaving you better-prepared to succeed in the future. Acting as a partner makes him a trusted advisor to many clients in many industries. Some of these include:
In addition to consulting, he has worked in media, full-service, and multicultural agencies, as well as directly for marketers.
I highly recommend. This is the second time that I’ve had the pleasure of working with Cheek Marketing. Flawless service...I’ve used him from everything to website redesign, to digital and marketing strategy. Every time I’ve been impressed and seen an influx of new clients. Will definitely keep using his services.
Even if the loneliness epidemic is a bit overblown, there is a cultural tension around isolation. It’s not coming from nowhere. Marketing is not the answer for the biggest societal problems, but it can help, and help brands in the process.
Here's an infographic from consumer research firm, FocusVision, about a survey of marketers. The findings cover research methodologies used, and pain points when conducting market research.
On the eve of the holiday, I hope everyone is happy, safe, and among family and friends. A minor piece of news I’d like to share: I’ve completed a re-design of the site, to continue Read more…